Large retailers receive in their establishments thousands of people who purchase a huge diversity of items. Understanding who buys what kind of product, how they organize the baskets, and how it relates to customer loyalty is extremely important in the planning and marketing processes.
The thousands of items in the supermarket were reorganized in order to identify baskets of purchases with specific appeals, taking into account the behavior inferred from the analysis of current customers.
Homogeneous customer groups were identified based on their preferences regarding shopping baskets.
The data and analyses were shared among the BI, Marketing and Commercial teams, which sparked awareness and engagement in finding creative solutions.
Customer segmentation and the basket models were both implemented in the company database for recurrent use.