Large companies and financial institutions use thousands of different approaches every day to win new customers. They work hard to rationalize these processes, mitigating costs and inefficiencies.
Segmentation Brazil was applied to the company’s prospecting bases. We identified the most predisposed segments for each channel, reasons for refusing offers, and the potential for success when triggering a particular customer.
The actions with the best and worst results were analyzed, identifying reasons for success and failure by market segment.
Previous segmentation made it possible to map the best revenue opportunities and to reduce costs by avoiding unnecessary approaches to low-impact channels.