Brazil Segmentation

Compare performance patterns according to each place’s development. Establish new result drivers.

• Classify and get to know the place your clients and prospects live;
• Develop occupation strategies in the market, prioritizing places and minimizing risks;
• Identify basic or sophistication needs in your clients’ shopping basket.

IDL (Local Development Index):

IDL BRASIL: Classifies the place within the context of national territory, considering the consulted place’s position in relation to others all over Brazil.

IDL MUNICIPAL: Classifies the place within the context of a municipality, considering the consulted place’s position in relation to others within the selected city.

The IDL ranks areas and addresses on a scale from 0 to 100 (the higher the index, the bigger the place), considering the socioeconomic and geographic characteristics of each place. Available in two versions, IDL MUNICIPAL and IDL BRASIL, you can pick the one that is most adequate to your needs.