This project is designed to engage small businesses in the development of local commerce. The scope was comprehensive, including the analysis and segmentation of the surroundings of selected locations – one with a high-income population and another with a low-income population – both with high consumption potential. Brazil Segmentation identified the personas and their characteristics, making it possible to analyze their current needs in comparison with the local supply of goods and services.
Adjustments were suggested to ensure commercial and urban revitalization, considering the qualitative and quantitative information about the public and the amount of consumption within different lines of family expenses (food, housing, education, clothing, services, etc.). The work was fundamental to underpin the project with the community of small business owners and to arouse the interest of large retailers (anchor stores) in settling in the environment. Commercial aspects of social responsibility and quality of life were taken into account.
