Analysis

Get to know your clients and the market

Get access to relevant, periodically modeled and updated information about the Brazilian population. Integrate new attributes to your company’s data ecosystem, amplify the vision over current clients, and plan out the conquest of new ones in a segmented way.


Segmentation Brazil is an automatic process of classification of clients, prospects and markets, based on analysis and mathematical models. Customers are characterized through 5 complementary attributes: Cluster Personas ®, Brazil Matrix ®, Economy Class, IDL – Local Development Index ® and Presumed Income. These attributes allow you to:

    • Act in a segmented way to offer products and services appropriate to each public;
    • Prospecting the market selectively;
    • Measure business results by market segment;
    • Obtain a geographical view, detailed by municipalities, neighborhoods and ZIP code;
    • Calculate market size and penetration in each identified segment.

To know more, see: Brazil Segmentation

  • Get better interaction with your audience; Inspire the areas of communication and design to create solutions focused on the customer and their needs;
  • Use the Segmentation Brazil attributes to start developing your Custom Personas;
  • Optimize market research — gather all the information around these Personas;
  • Perform research guided by the prior segmentation of your customers, and draw specific conclusions for each audience;
  • Provide a comprehensive overview of these Personas by looking at the business of today and tomorrow.

  • Understand what is relevant to your customers;
  • Keep the company open for feedback and organize this process to engage the customer in conversations;
  • Plan communication journeys including points to systematically get this engagement;
  • Integrate this data into the company’s ecosystem;
  • Analyze feelings and expressions generated in social networks;
  • Understand the best way to act and respond to market needs.

Entre em contato

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Avenida Angélica, 2529, 2º andar 01227-200 São Paulo/SP

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