Customer loyalty programs are gaining more and more importance in corporate relationship strategies – both to identify and reward behavior.
In a recurring process, the company’s databases were worked out through Brazil Segmentation: we used the data collected by the scoring program to customize the segmentation, which allowed us to learn the customers’ consumption potential beyond their score in the program. Some clients have high punctuation potential – but they fail to do so for different reasons.
We present the analyses through interactive and geographically detailed panels per store, aiming at activating the employees’ and retailers’ creativity to carry out promotional and communication actions based on facts and data.
The enhancement process with the attributes from Brazil Segmentation was implemented for recurrent use, which generated higher engagement from different areas of the company, from accredited merchants, with positive effects on the end customer.