Focus on the relationship with mathematical models

  • Identify the groups that are the most responsive, lucrative and interested in your products and services;
  • Identify who and where they are, and how you should approach them;
  • Establish automated processes that categorize your customers and their characteristics, and that can predict their attitudes;
  • Use mathematical models to identify situations that should be tackled now to guarantee continual results;
  • Get a positive effect on the budget with planned and preventive actions;
  • Enable intelligent automation for decisions based on massive use of information and mathematical models.

  • Be ready to answer complex questions such as “Who will buy again in the next month?”
  • Calculate the repurchase probability for each customer and take actions to optimize results;
  • Prioritize with whom to speak in sales, loyalty, retention, and recovery actions;
  • Be more assertive and relevant. Make better use of your budget;
  • Choose whom to approach, prioritize efforts for specific groups of customers.

 

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  • Group people, regions, branches, stores and products based on similarities and differences;
  • Choose segments that are more interesting for the company;
  • Identify each segment’s needs through data that is already being collected on a daily basis;
  • Choose the most appropriate language and communication channel;
  • Decide how to approach each customer taking each segment’s characteristics into account.

  • Learn what to offer in order to retain and monetize your customers;
  • Plan the next best offer (NBO);
  • Identify baskets of products and services, recommending the best combination for each person or company;
  • Maximize the results by offering products that can add value to results per customer.

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